The Board of Directors
The heartbeat of AAF South Florida's success pulses through its Board of Directors. Each committee boasts a dynamic Chair leading a team of handpicked members, even potential student volunteers eager to make their mark. At the local level, these committees receive expert guidance and unwavering support from district liaisons. But here's the secret sauce – all these committees are more than just isolated groups. They're a tightly woven network, joining forces, collaborating, and being each other's greatest resource, all driven by a shared passion and common goals.
Rebecca Rovirosa
Immediate Past President
Bio:
Rebecca is the Immediate Past President of AAF Miami, CCO/Academic Director at Miami Ad School, and CEO of L’epic. After three years of service to AAF Miami, she is now a trusted advisor to AAF South Florida, guiding the next generation of leaders. With leadership across education and business, she shapes creative talent, builds cultural impact, and connects the creative community of South Florida and beyond.
Linkedin:
https://www.linkedin.com/in/rebeccarovirosa/
Martin Ponce
Co-President
Bio:
Martin is AAF South Florida Co-President, where he leverages his background in content creation, social media, and brand partnerships to grow and engage the community. He connects members with opportunities that bring brands, creatives, and culture closer together.
Fun Detail:
He’s young, handsome (to some), enjoys exploring new restaurants and cultural events around the city, and never says no to a cheeky cocktail.
LinkedIn / Contact Link: https://www.linkedin.com/in/martinsponce/
Jerry nieves
Co-President
Bio:
Jerry is Co-President of AAF South Florida, having served as President of AAF Broward + Palm Beach for the previous two years. As a Navy veteran, he brings leadership experience across service and marketing. Now as a Brand Architect and Fractional CMO, he helps strengthen South Florida's creative community and keeps AAF South Florida on track and on target.
Fun Detail:
Travel is always his highlight, and there's never a time he's not looking forward to his next flight to Brazil.
LinkedIn / Contact Link: https://www.linkedin.com/in/jerrynieves/
Aura State
VP of Operations
Bio:
Aura serves as AAF South Florida’s VP of Operations, bringing 15+ years of experience leading projects for global brands such as P&G, Citibank, GSK, and IBM.
Through her company, Business Sound, she helps service-based businesses scale smarter, streamline their operations, and build systems that make growth sustainable. By combining strategy with structure, she gives business owners the freedom to step out of the daily grind and focus on what truly moves their business forward.
At AAF South Florida, Aura ensures the creativity has the operational backbone it needs to thrive.
Fun Detail:
Outside of work, she’s just as passionate about lifting barbells, curating playlists, and perfecting her pasta recipes.
LinkedIn / Contact
https://www.linkedin.com/in/aura-state-369893b/
George Quiroz
Community & Sponsorships Lead
Bio:
George is AAF South Florida’s Community & Sponsorships Lead, with 13 years of agency experience managing global brands like Budweiser and Burger King. He uses his expertise to build strong community connections and secure impactful sponsorships, bringing his passion for culture back to South Florida’s creative scene.
Fun Detail:
He’s also a leader at the creative community run club The Herd and has consulted on marketing efforts for LEGACY Gym.
LinkedIn / Contact Link: https://www.linkedin.com/in/georgeq/
Laura Marcial
Communications Lead
Bio:
Laura is AAF South Florida’s Communications Lead, overseeing all messaging and content for the board. With a background in psychology and a dual master’s in International Business and Marketing, she brings experience in digital marketing and branding to ensure communications are clear, consistent, and impactful.
Fun Detail: She thrives on blending creativity, culture, and connection in everything she does.
LinkedIn / Contact Link: https://www.linkedin.com/in/lauramarcial/
Julie Suarez
Board Administrative
Bio:
Julie is AAF South Florida’s Administrative Lead, ensuring the board stays organized, on schedule, and moving efficiently from ideas to execution. She keeps projects on track and the team focused.
Fun Detail:
She’s equally passionate about curating playlists and enjoying a great glass of wine.
LinkedIn / Contact Link:https://www.linkedin.com/in/get-to-know-juliemsuarez/
Arturo Rovirosa
Creative Director & Producer
Bio: Arturo is AAF South Florida’s Creative Director and Producer, an Emmy-nominated Art Director with over 15 years of experience shaping iconic moments for stars like Jennifer Lopez, Thalía, Univision, and the Latin Grammys. As founder of The Art Team, he crafts unforgettable worlds that blend cinematic flair with cultural heat, reimagining how storytelling comes to life on screen and beyond.
Fun Detail:
Arturo once designed a stage that had to be assembled in under 24 hours for a live broadcast — proving his superpower is turning creative chaos into show-stopping magic.
Layla Zaiat
Event Strategist
Bio:
Layla is AAF South Florida’s Event Strategist and a B2B Marketing leader, experienced in developing strategies that connect with customers at every stage. She brings her expertise in marketing and events to create meaningful experiences that strengthen connections and showcase creativity.
Fun Detail:
She lives her life like a dirty martini—unapologetically bold, a little salty, and never boring.
Linkedin:
https://www.linkedin.com/in/dareen-layla-zaiat/
Miguel Monis
Content Creator Intern
Bio:
Miguel is AAF South Florida’s Content Creator Intern, using his global perspective and multilingual skills to craft content that connects and inspires. He creates visuals that bring ideas to life and strengthen Miami’s creative community.
Fun Detail:
He approaches every idea like a movie waiting to be shot — frame by frame.
LinkedIn / Contact Link:
As a proud member of the AAF 4th District, we're connected to 19 local federations spanning Florida and the Caribbean, representing 1,000 members. But it doesn't stop there – we're also part of the AAF National family, with headquarters nestled in the heart of Washington DC.
We are dedicated to safeguarding and advancing the interests of the advertising industry. This mission is achieved through a unique and nationwide network that collaborates with advertisers, agencies, media firms, local advertising clubs, and college chapters, working together to promote the well-being of advertising.
We are the harmonizing voice of the advertising industry, and when you join AAF South Florida, you're not just getting involved locally; your impact echoes all the way to the nation's capital. You become a part of one of the world's largest and most esteemed advertising communities with a rich history that spans generations.
Join us in shaping the future of advertising on a grand scale!
AAF SOUTH FLORIDA
isn't just a local chapter;
we're part of something bigger!
